Airtel Money country Director Andrew Santhe told reporters in Lilongwe that his company believes that the sponsorship will ease the logistical and financial bottlenecks the netball in general has been facing thereby spurring the netball queens and local clubs to stardom.
Santhe said Airtel believes that the Airtel Money netball platform will sooner or later become the feeder channel to world netball stage. He explained that his company hopes to groom budding netball youngsters to pursue their dreams on the world stage through the sponsorship.
"As you know, our sponsorship comes in two parts ; for both local netball clubs and the national netball team. This make us the only private sector with such a unique sponsorship experience" Santhe emphasized.
The Airtel Money netball sponsorship is in line with Airtel ‘s vision of connecting people to their passions in fulfillment of the brand promise of becoming the most loved brand in the daily lives of Malawians .
Airtel announced its K360 Million netball sponsorship in the country a few weeks ago. Main launch of the sponsorship is due to take place sometime this month.
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