Speaking during the cheque handover ceremony at the company's office in Lilongwe, Airtel Marketing Manager Tanmoiy Saha said the sponsorship shows the company's commitment towards the development of music talent in Malawi.
"Our brand's core values aim at empowering people and creating positive impact hence this initiative augurs well with Airtel. I am pleased to note that we have seen some of the most wonderful and beautiful music performances ever seen in the year just gone by and we are looking forward for musicians to reach even greater heights this year," he said.
Airtel has in the past been involved in bringing into the country several high profile musicians like Oliver Mtukudzi and Hugh Masekela to perform in the country.
The company has in the past few years been sponsoring music talent shows both locally and internationally, like the MTV Africa Music Awards (MAMAs).
Taking his turn, MAM President Rev Chimwemwe Mhango said the sponsorship has come a right time when preparations are at an advanced stage.
"This quiet a very good boost to the association and individual artists as it will make the awards a memorable event.
"It its high time that musicians should live to be recognized on their work while they are still alive," he said.
The awards ceremony will take place this Friday at the Bingu International Conference Center and will be attended by the State President Dr Joyce Banda.
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